Marketing & Promotion
Through promotion and awareness programmes, Breede Valley APD aims to promote community awareness of the needs of persons with disabilities, particularly those relating to accessibility of the environment and the rights of persons and children with disabilities.
The key objectives of this initiative are:
- To develop an open, informed society which allows a two-way communication between persons with disabilities and non-disabled persons.
- To develop a knowledge base regarding information to allow informed decision making to the benefit of persons with disabilities and their families.
- To empower persons with disabilities with knowledge in order for them to be able to represent themselves regarding awareness, accessibility and employment.
As a result, the challenges and potential of persons with disabilities are identified and promoted, and persons with disabilities are empowered to represent themselves concerning disability issues.
An annual awareness project is the Wheelchair Challenge, where young and old can finish an obstacle course in a said time. Thus facing daily challenges of persons with disabilities first hand.
Utilising social media as a constant marketing tool will also assist with creating awareness and inform the general public of the needs of persons with disabilities.
Since 2006, the Roll-in Shop fulfils the need for a one-stop resources shop which allows persons with disabilities, the elderly or those recuperating from surgery the opportunity to visit a single centre, yet have the choice of a wide variety of products.
The shop’s assistive device services include:
- The display and sale of a wide range of useful gadgets and appliances:
- Wheelchairs and other mobility devices (walking sticks, crutches, rollators, etc.)
- Appliances / gadgets for bathing, showering, toileting, dressing, eating, drinking, and other everyday tasks.
- Incontinence products (e.g. adult diapers, urine bags).
- Affordable rental services (wheelchairs, commodes, bath seats, etc.)
In July 2013, the Roll-in Shop took on a whole new exiting look by also providing “Bric-a-Brac”items and Edcon clothing for sale to the public.
The conference facilities are ideal for brainstorming sessions or workshops with air-conditioning, flipchart and data projector available. The Kinderfonds Mamas kitchen project is in charge of the catering.
The big hall is popular for weddings and special birthdays, as well as annual general meetings.
Attention to sustained and continuous fundraising and the extension of maintenance of the current donators-basis, is crucial for the financial survival of Breede Valley APD.
Annual fundraising events include:
Monthly Bric-a-Brac sales
Monthly Edcon-garment sales
Regular Food Sales
Lollipop Competition – with Western Cape APD
Car Competition – with Western Cape APD ending early December
Casual Day Ticket Sales – with National APD in September
Dinner and auction in March
Golf day in November